Pauline Deyparine, founder and CEO of skincare brand PSPH Beauty, is the determined girl boss we all aspire to be As kids, we were all asked what we wanted to be in the future. Answers varied from doctors, teachers, to even something as frivolous as becoming a prince or princess. As we matured, our paths toward our professions became clearer and more direct. There are those who went to graduate school, migrated to different countries, or started their own businesses–some even during the craziness of the global pandemic. Establishing an entirely new brand in the middle of an economic crisis may seem like a questionable decision, but PSPH Beauty founder and CEO Pauline Jizelle Hernandez Deyparine only had bold tenacity in her blood, and sheer determination on her mind.